One of the fun challenges of designing the James Conrad Line was figuring out just what that concept meant to James and MVP. After sitting down with James and talking about his passions, it became clear that the concept of travel and exploration was going to be the bedrock of the James Conrad Line. With that in mind, James wanted to use his Line to showcase some of his favorite places and experiences on Earth. As luck would have it, months before he would go on to win the World Championships in Utah, Arches National Park was chosen as our Nomad concept James Conrad definitely has some magic to him.